Robert Neal Cavanaugh
Copy/Content Strategy /UX/ Product Copy
Linkedin: www.linkedin.com/in/nealcavanaughcreative
Email: nealcavanaugh@gmail.com
Text: 415-722-1906
Neal Cavanaugh
Senior Copywriter/Content Strategist/UX
Work Experience
Hewlett Packard 10.23-9.24
Senior Copywriter
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Sr. Copywriter. Editor. Mentor
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All things digital in support of The HP Store
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Deep product literature and research
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Expert in email subject lines and pre-headers
Google 1.22-10.22
Senior Copywriter
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Content management and writing UX for Google Store
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Brainstorming and strategy work to enhance Google Store experience
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Working directly with Google Store management and development
Intelligent Demand 9.20-12.21
Associate Creative Director
● ACD Copy for top 10 Account Based Marketing firm.
● UX and Campaign ideation: Ping Identity/Comcast/Enboard
● Working directly with product managers on strategy and content
Cloudcheckr 2.20-Ongoing.
Lead Content Strategist. UI/UX Copy
● Multi-Platform campaigns for leading cloud management software product
● Specifically targeting large entertainment enterprises like Netflix/Hulu etc
● Working directly with product managers on strategy and content
● Tasked with updating Cloudcheckr voice and tone
Brandwatch 2.20-Contract
Consultancy Senior Creative Strategist
● Worked directly with management to establish client touch points
● Wrote deep dive articles and marketing material on Artificial Intelligence for marketers
● Developed unique tone of voice that made highly technical material, human.
Workato 9.19-2.20
Content Strategist. UI/UX Copy
● Content strategy and creative for Workato software integrations
● Web Templates and refresh on Workato mission for Software AI
● Managing overall creative library of in-app and product copy● Established copy voice and direction for top-of-the-funnel digital campaigns
Box 3.19-9.19 Content Strategist.
UI/UX Copy for all Account Based Marketing
● Content strategy and creative for the Box Account Based Marketing Programs
● Wireframe and UX Writing for all ABM digital media
● Managing overall creative library of in-app and product copy
● Established copy voice and direction for top-of-the-funnel digital campaigns
Evernote 8.18-3.19
Content Strategist/UX writer/Social/Long Form
● UX copy and in app copy for Evernote desktop and mobile
● Developed a more conversational and less technical tone for consumer
facing copy
● Highly successful editorial and long form effort with high response rates
● Worked on a team that did an entire re-brand of Evernote
● Product copy for templates designed for new users
SoFi 05 18-8.18
Senior Digital Creative/ (Social Finance FinTech) Contract Assignment
● Strategy and product copy for new customer acquisition programs
● In app and product copy for SoFi’s mortgage and personal loan business
● Style guide for consistency in brand copy
PAX Labs 11.17 - 05.18
Lead Copywriter Digital Creative
● Website and banner ads for Pax Era branded products
● End-to-end email programs for B2B and B2C
● Successfully navigated highly regulated environment for Pax Branded media
● Worked with product to assure creative compliance
Jawbone 02.15-10.17
Senior Digital Copywriter
● All UX and product copy for Jawbone Trackers. (Up4 series of wearable health trackers)
● Changed focus from engineering driven creative to consumer benefit copy
● Spearheaded the transition from a basic ‘nerd’ product into a fashion brand.
● Designed group/family based marketing strategy to stimulate multiple product purchase.
Monster Product 12.11-01.15
Senior Copywriter/UI/UX
Working with Dr. Dre and Jimmy Iovine developed creative for Beats Headphones
● Product Copy. Packaging Copy. Web Copy. Event creative
● Established fresh creative, online and in-store, for Monster Cable products
● Named to ® over 12 different monster products
● Product copy and UX for Monster Mobile products
spin24 11.05-11.11
Creative Director
In this position I served as a contract creative director. I was hired by numerous companies to troubleshoot and solve business problems with new creative work.. I would either work with available inside staff or do the work with my own people and bring it in.
CONTACT:
nealcavanaugh@gmailcom
text: 415-722-1906
Additional Information
• I have earned best TV commercial from IBA for my Sprint advertising campaign. Numerous Northern California Broadcasters Association "Best in the West" awards for radio writing and production
• I am a sailor and volunteered at the 2014 America's Cup/SF and the 2017 America's Cup/Hamilton Bermuda
EDUCATION:
Stanford University
B.A. in Communications and Philosophy
The Comm degree included hands-on film making and scriptwriting. The philosophy degree was a pure academic exercise that has been surprisingly helpful in my personal and work life. Independently studied eastern philosophies with Alan Watts.
I am an active member of the on-line creative universe.
2010 - present
2010 - present